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REV UP YOUR MARKETING WITH FARE MEDIA

Fully customisable advertising and content delivered directly to your target market, through touch screen tablets integrated into passenger side headrests in taxis across Australia.

Position your business in an exclusive, distraction-free environment. With an average trip duration of eleven minutes (Brisbane and Gold Coast), your potential customers have a prime opportunity to explore and interact with your brand, free from the competition of other media. Engage and entertain your audience, and gain valuable customer data to turbo-charge your campaign.

FARE MEDIA IS

Progressive

Interactive, direct marketing opportunities to target a captive audience.

Value Driven

Flexible, cost effective campaign structures with tangible results. Our comprehensive post-campaign analytics reporting provides complete transparency on campaign effectiveness, regardless of your level of spend.

Customised

TVC, app, game or survey – you choose the format that showcases your brand and content most effectively for your product. Update your message by date or day-part to deliver the most relevant content at the right time.

High Impact

With approximately 400 screens in our initial Brisbane/Gold Coast installation, expanding to 2,000 screens by 2016, Fare Media delivers around 500,000 consumers per month with a projected reach of over 3 million people per month by late 2016.

ACCELERATE YOUR BRAND WITH INTERACTIVE TAXI MEDIA

GET SET FOR THE NEXT GENERATION IN DIGITAL OUT OF HOME MEDIA.

Put your brand in pole position with Fare Media’s unique in-taxi media. Touch screen tablets integrated into the passenger-side head rest command immediate attention, with your choice of 15 or 30 second TVCs, or interactive formats including apps, games, surveys and more. Choose the format, day-part, scheduling and message to ignite consumer interest and fuel demand. Drive your marketing dollar further with intelligent data capture and full analytics on every spend, so you can easily review campaign effectiveness and ROI. Immediate content uploads via our sophisticated software platform mean no fleet downtime – allowing you to optimise your campaign in real time.

GET BETTER TRACTION FOR YOUR MARKETING DOLLAR

WHY FARE MEDIA?

Immediate

With real-time uploads, you can update your messaging immediately to optimise your campaign. Our touch-screen tablets activate as soon as the taxi meter starts, capturing your audience’s attention with your content on demand.

Timely

Targeting the breakfast club or the after-work drinks set? Weekdays or weekends? With fully customisable campaigns, you choose the days or day-parts to run your content.

Interactive

Our touch screens command attention, providing information, engagement and entertainment. Boost response rates with interactive offers delivered directly to your customer’s mobile or email.

Data Capture

Run surveys, capture customer data including mobile phone numbers and email addresses, facilitate direct marketing and drive customer behaviour. Fare Media’s data capture platform generates a fully-exportable database of engaged customers.

Transparent

Every screen is supported by sophisticated analytics software so you get detailed reports on trips, views, clicks and time spent interacting to help monitor campaign effectiveness and leverage ROI.

Progressive

interactive, direct marketing opportunities to target a captive audience.

THE STATISTICS

AVERAGE TRIP DURATION FOR BRISBANE & GOLD COAST

EXPOSURE

SCREENS ACROSS BRISBANE AND THE GOLD COAST

CONSUMERS PER MONTH ACROSS BRISBANE AND THE GOLD COAST

YEARS’ INTERNATIONAL SUCCESS

SCREENS > 3 MILLION CONSUMERS PER MONTH BY LATE 2016

ENGAGE, ENTERTAIN, INFORM

Tablet

CONTENT SCREEN

TVC and content videos play in random order on a continual loop.

Full-Screen

LAUNCH SCREEN

Full screen TVC guaranteed 1st, 2nd or 3rd position. High impact premium space activated once the meter is switched on. (No interactive apps shown)

Apps

INTERACTIVE APPS

Interactive, flexible mini site to drive engagement with your customers. Run surveys, QR codes, create games, email and mobile phone marketing.

LAP THE COMPETITION

OUR EXPERIENCE

With 60,000 screens internationally and over 11 years experience driving some of the world’s most reputable brands further, our exclusive supply partner is the world’s largest supplier of in-taxi screen technology.

Tried and tested in markets including London, Vancouver, New York, Las Vegas and Hong Kong, intaxi interactive advertising is proven for its innovation, ROI and reliability. In-taxi interactive advertising consistently delivers above-expected results and is the market leader in flexible, effective digital campaigns.

INTERNATIONAL CLIENTS

REV UP YOUR MARKETING WITH FARE MEDIA

0430 585 569
luke@faremedia.com.au

0411 492 521

simon@faremedia.com.au

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