REV UP YOUR MARKETING WITH FARE MEDIA
Fully customisable advertising and content delivered directly to your target market, through touch screen tablets integrated into passenger side headrests in taxis across Australia.
Position your business in an exclusive, distraction-free environment. With an average trip duration of eleven minutes (Brisbane and Gold Coast), your potential customers have a prime opportunity to explore and interact with your brand, free from the competition of other media. Engage and entertain your audience, and gain valuable customer data to turbo-charge your campaign.
FARE MEDIA IS
ACCELERATE YOUR BRAND WITH INTERACTIVE TAXI MEDIA
GET SET FOR THE NEXT GENERATION IN DIGITAL OUT OF HOME MEDIA.
Put your brand in pole position with Fare Media’s unique in-taxi media. Touch screen tablets integrated into the passenger-side head rest command immediate attention, with your choice of 15 or 30 second TVCs, or interactive formats including apps, games, surveys and more. Choose the format, day-part, scheduling and message to ignite consumer interest and fuel demand. Drive your marketing dollar further with intelligent data capture and full analytics on every spend, so you can easily review campaign effectiveness and ROI. Immediate content uploads via our sophisticated software platform mean no fleet downtime – allowing you to optimise your campaign in real time.
GET BETTER TRACTION FOR YOUR MARKETING DOLLAR
WHY FARE MEDIA?
AVERAGE TRIP DURATION FOR BRISBANE & GOLD COAST
SCREENS ACROSS BRISBANE AND THE GOLD COAST
CONSUMERS PER MONTH ACROSS BRISBANE AND THE GOLD COAST
YEARS’ INTERNATIONAL SUCCESS
SCREENS > 3 MILLION CONSUMERS PER MONTH BY LATE 2016
ENGAGE, ENTERTAIN, INFORM
LAP THE COMPETITION
With 60,000 screens internationally and over 11 years experience driving some of the world’s most reputable brands further, our exclusive supply partner is the world’s largest supplier of in-taxi screen technology.
Tried and tested in markets including London, Vancouver, New York, Las Vegas and Hong Kong, intaxi interactive advertising is proven for its innovation, ROI and reliability. In-taxi interactive advertising consistently delivers above-expected results and is the market leader in flexible, effective digital campaigns.